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Growth Strategy

This is a sample of Growth Strategy work product.  Contact us to discuss how we custom create for our clients.

 

Go To Market Strategy (Lead Generation)

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The way to quickly and effectively grow 5 million ARR in the next 12 months is to be everywhere that instructional leaders think, read, develop, engage, and network.  EdTech should be a present, visible, and viable option to their ideal PK-12 (public and private) customers: superintendents, central office instructional leadership, principals, and lead teachers.  Essentially anyone within a school environment that has both instructional expertise and fiscal authority to make contractual decisions on behalf of teachers.  In order to get access to these individuals, EdTech needs to cast a wide, but purposeful, net over five specific channels detailed below and be diligent and focused in their sales follow-up with interested parties.  Some channels have overlap, but we have teased them out for purpose based on what they can offer us in terms of exposure and revenue.

 

Channel 1: Places where instructional leaders go for networking and professional development 

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  • The goal in this channel is to interact and engage with leadership in these organizations and arrange to present, as part of professional development sessions, to their membership.  

  • Focus on national and local superintendent membership organizations

  • Follow the credentialing process per state on how superintendents keep their certifications current and offer to partner with providers

  • Hire retired instructional leaders  to access their networks and ask for introductions

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