
Growth Strategy
This is a sample of Growth Strategy work product. Contact us to discuss how we custom create for our clients.
Go To Market Strategy (Lead Generation)
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The way to quickly and effectively grow 5 million ARR in the next 12 months is to be everywhere that instructional leaders think, read, develop, engage, and network. EdTech should be a present, visible, and viable option to their ideal PK-12 (public and private) customers: superintendents, central office instructional leadership, principals, and lead teachers. Essentially anyone within a school environment that has both instructional expertise and fiscal authority to make contractual decisions on behalf of teachers. In order to get access to these individuals, EdTech needs to cast a wide, but purposeful, net over five specific channels detailed below and be diligent and focused in their sales follow-up with interested parties. Some channels have overlap, but we have teased them out for purpose based on what they can offer us in terms of exposure and revenue.
Channel 1: Places where instructional leaders go for networking and professional development
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The goal in this channel is to interact and engage with leadership in these organizations and arrange to present, as part of professional development sessions, to their membership.
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Focus on national and local superintendent membership organizations
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Follow the credentialing process per state on how superintendents keep their certifications current and offer to partner with providers
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Hire retired instructional leaders to access their networks and ask for introductions